Free resources that actually make a difference

These practical, no-fluff resources are here to help you grow — and I’m here if you want support to implement them.

Cover of Building Your Dream List guide from Entrepreneurs Circle Certified Coach series — a business success blueprint for attracting and identifying your ideal customers.

Build your dreamlist

This simple, practical tool helps you identify, attract, and connect with the clients you actually want to work with.

Cover of Clarify Your Proposition & Define Your Ideal Client workbook by Sarah Watts, Business Coach — a practical guide to help entrepreneurs gain clarity, focus, and build a strong foundation for lead generation and marketing funnels.

What do you do & who do you help?

Your step-by-step guide to pinpoint what makes you different and attract the clients who truly value what you offer.

Cover of Nine Sneaky Tricks to Triple Your Email Conversions guide by Entrepreneurs Circle Certified Coach — a playful, high-impact resource for boosting email marketing performance using smart copy and behavioural triggers.

How to get more from your emails

Packed with clever, proven tactics to turn more of your subscribers into loyal, paying customers.

AI Copywriting Toolkit graphic — a resource featuring AI prompts, content planning tools, and templates to help business owners write high-converting copy faster and more effectively.

AI Copywriting

Unlock your creativity with the AOA Copywriting Toolkit — packed with powerful ChatGPT copy prompts, a ready-to-use social media content plan, and the game-changing Email Topic Research Prompt to make your words work harder.

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Illustration of an open orange envelope with a letter inside, symbolising email communication, newsletter delivery, or email marketing campaigns.

3 line email

Use this this simple & powerful email to close customers when they've gone quiet.

Glass pyramid lit with blue and red hues, used as a metaphor for business growth stages — inviting reflection on where you are and where you want to be as a business owner.

The Pyramid

Where are you on the pyramid and where do you want to be (clue, 80% of business owners aren't where they want to be)

Here's 7 ways you can change it

Three £5 notes featuring Winston Churchill on a black background, representing marketing budgets, advertising spend, and smart investment in business growth.

Marketing Spend Calculator

How much should you be spending to get a customer? This tool will help you work it out.

Open book illuminated by soft rainbow light, symbolising reflection, insight, and clarity — used to accompany a business review or coaching progress document.

Review Document

Reflection on the past will help define the future - use this to reflect on the last month, quarter or year. Then take action!!

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