You’re brilliant at what you do, but running the business side of things? That’s where it gets messy. You’re tired of spinning plates, stuck in the day-to-day, and wondering where the freedom you were promised has gone.
Sound familiar?
Then you’re in the right place.
I’ve run businesses, made mistakes, figured things out the hard way, and supported hundreds of business owners to build stronger, smarter businesses they’re proud of.
Before coaching, I ran a successful travel business - taking it to £2.5m in 4 years (from scratch).
Like you, I had to juggle everything — sales, systems, strategy, money — and do it without losing my sanity.
Now, I bring that lived experience, plus years of coaching expertise, to help others build businesses that
actually work - financially, practically, and emotionally.
For fun, I also run a craft beer bar in the heart of Devizes.
Honest conversations - always delivered with care and always with your best interests at heart
Doing the right thing - especially when no one is looking
Simple yet powerful strategies that work in the real world - there is no silver bullet but there are changes you can make
Building businesses that serve your life - not the other way round
Coaching that is straight talking, but never pushy
You remain in control at all times - of your actions, your decisions, your business and your life.

I’m not here to sugarcoat things, sell you fluff, or push you into someone else’s version of success.
I’m here to help you figure out what you want, what’s getting in the way, and how to move forward — step by step, with no overwhelm.
Clients tell me they feel clearer, more confident, and more in control after every session. That’s the point.
One client left her full time job to run her business within 3 months of working with me
Another redesigned her entire business around what she actually wanted
Another has started to build a team so that he can get off the tools and start to work strategically on growing his business
Others have raised prices, taken holidays and finally paid themselves properly




I never set out to become a business coach - I become one because I couldn't stand watching brilliant people burn out in businesses they'd poured their heart into. I wanted to help people build businesses that give more than they take.
I started & ran a very successful travel business for four years, planned holidays that changed people’s lives and learned every tough business lesson the hard way. That experience still shapes how I coach today.
Beekeeping keeps me grounded. There’s something about the rhythm of the hive and the quiet focus it requires that reminds me to slow down and stay present.
I’m motorbike-obsessed. When I need to clear my head, there’s nothing better than hitting the road on two wheels. That’s where I do some of my best thinking.
I’m fiercely loyal to the people I work with. If we work together, I’ll care about your business like it’s my own. I’ll back you, challenge you, and help you see what’s possible — even on the days you can’t see it yourself.



Your privacy is non-negotiable. Everything we discuss stays between us — no exceptions. Your business, your data, and your ideas are safe with me, always.
You'll never be pushed into decisions that don’t sit right with you. You stay in control at all times — I’m here to guide, advise, and support, not take over.
© 2025 Sarah Watts - All Rights Reserved