Meet Sarah Watts - Business Coach, Straight Talker, Champion of Results

I help business owners stop guessing, take control, and build something that actually works.

Most business owners don't have a motivation problem

They’re not lazy - They’re not lacking ideas. And they’re definitely not short of effort.

What they are short of is clarity.

Clarity on:

What actually matters - What’s working (and what isn’t) - Where the money is really going - What to do next

So they stay busy… but stuck.

That’s where I come in.

Who am I?

I’m Sarah Watts, a business coach and entrepreneur. I've:

Built and run a successful travel business turning over £2.5 million

Launched and grown a profitable bar with no prior industry experience

Worked with clients who have transformed their businesses from loss-making to profitable

Helped business owners increase revenue, improve margins, and finally pay themselves properly

And I was awarded Entrepreneurs Circle Coach of the Year for the results my clients achieve.

What I actually do

I don’t do hype.

I don’t do “just believe in yourself”.

And I definitely don’t do generic business advice.

What I do is help you:

  • Work out what you actually want

  • Understand your numbers properly

  • Build a business model that works in real life

  • Put structure around your time, decisions & priorities

  • Stop firefighting

  • Start running your business deliberately

    This is about control, clarity, and profitability.

    Not more noise and certainly not more busy work

Sarah Watts, award-winning UK business coach, smiling and pointing at a bold wall sign that reads “It’s all your fault!” — a powerful message about taking ownership and responsibility as a business owner.

What working with me is like

I’ll be honest with you. I’m not for everyone.

If you want:

Quick wins - Easy answers - Someone to tell you what you want to hear

I’m not the right fit.

But if you want:

Straight answers - Proper structure - Someone who will challenge you and help you think properly

Then we’ll work well together.

Here’s what that looks like in practice

Turning a business losing £3,000/month into profit

Helping clients increase revenue and margins significantly

Supporting business owners to redesign their businesses around how they actually want to live

Clients taking pay rises, gaining control, and building sustainable businesses

This isn’t theory.

This is what happens when things are run properly.

If you’re feeling stuck, overwhelmed, or like your business is harder work than it should be…

There are two ways to start:

👉 Join the From Stuck to Soaring membership

👉 Or book a discovery call and we’ll figure out what’s actually going on

No pressure. Just clarity.

Sarah Watts holding her Not Just Travel High Flyers Club award for achieving £2–£3 million in sales — recognition for outstanding success in the travel industry.
Sarah Watts and her wife enjoying a sunset on the beach in the Maldives, standing under a wooden frame that reads “YOU & ME Maldives” — a moment of joy, connection, and well-earned rest.
Refreshing summer cocktail garnished with a flower and dried citrus slice, set on a wooden table in a sunny garden at a country hotel or manor.
Sarah Watts with her wife and their cocker spaniel Kraken, smiling into the camera on a bright day outdoors — a joyful family moment full of love and muddy paws.

5 Things you probably don't know about me

  • I never set out to become a business coach - I become one because I couldn't stand watching brilliant people burn out in businesses they'd poured their heart into. I wanted to help people build businesses that give more than they take.

  • I started & ran a very successful travel business for four years, planned holidays that changed people’s lives and learned every tough business lesson the hard way. That experience still shapes how I coach today.

  • Beekeeping keeps me grounded. There’s something about the rhythm of the hive and the quiet focus it requires that reminds me to slow down and stay present.

  • I’m motorbike-obsessed. When I need to clear my head, there’s nothing better than hitting the road on two wheels. That’s where I do some of my best thinking.

  • I’m fiercely loyal to the people I work with. If we work together, I’ll care about your business like it’s my own. I’ll back you, challenge you, and help you see what’s possible — even on the days you can’t see it yourself.

Fluffy black cat named Marvel sitting at an outdoor table, intently eyeing a treat on the surface — a curious and characterful moment in the garden.
Sarah Watts’ Triumph Scrambler motorbike, featuring a red tank and high-mounted dual exhausts, photographed in a showroom — a bold and stylish ride built for adventure.
Mural of Kraken, the beloved cocker spaniel, dressed as a bartender in a flat cap and waistcoat, featured at The Pour House craft beer bar in Devizes — a playful nod to the bar’s community spirit and personality.
Business Coaching Trust Guarantees | Sarah Watts

Trust Is Everything — That’s Why I Created These Two Guarantees

🔒 Business Confidentiality Guarantee

Your privacy is non-negotiable. Everything we discuss stays between us — no exceptions. Your business, your data, and your ideas are safe with me, always.

🛠️ Business Control Guarantee

You'll never be pushed into decisions that don’t sit right with you. You stay in control at all times — I’m here to guide, advise, and support, not take over.

Don't just take my word for it

Check me out on Google

Take your Business From Stuck to Soaring

07824 884585

22 Erghum Lane

© 2026 Sarah Watts - All Rights Reserved