Meet Sarah Watts - Business Coach, Straight Talker, Champion of Results

I help ambitious business owners grow their business, earn more money and finally feel in control - without burning out or losing themselves in the process.

You're in the right place if......

You’re brilliant at what you do, but running the business side of things? That’s where it gets messy. You’re tired of spinning plates, stuck in the day-to-day, and wondering where the freedom you were promised has gone.

Sound familiar?

Then you’re in the right place.

My Story

I’ve run businesses, made mistakes, figured things out the hard way, and supported hundreds of business owners to build stronger, smarter businesses they’re proud of.

Before coaching, I ran a successful travel business - taking it to £2.5m in 4 years (from scratch).

Like you, I had to juggle everything — sales, systems, strategy, money — and do it without losing my sanity.

Now, I bring that lived experience, plus years of coaching expertise, to help others build businesses that

actually work - financially, practically, and emotionally.

For fun, I also run a craft beer bar in the heart of Devizes.

What I believe in

  • Honest conversations - always delivered with care and always with your best interests at heart

  • Doing the right thing - especially when no one is looking

  • Simple yet powerful strategies that work in the real world - there is no silver bullet but there are changes you can make

  • Building businesses that serve your life - not the other way round

  • Coaching that is straight talking, but never pushy

  • You remain in control at all times - of your actions, your decisions, your business and your life.

Sarah Watts, award-winning UK business coach, smiling and pointing at a bold wall sign that reads “It’s all your fault!” — a powerful message about taking ownership and responsibility as a business owner.

What working with me is like

I’m not here to sugarcoat things, sell you fluff, or push you into someone else’s version of success.

I’m here to help you figure out what you want, what’s getting in the way, and how to move forward — step by step, with no overwhelm.


Clients tell me they feel clearer, more confident, and more in control after every session. That’s the point.

Real Results

  • One client left her full time job to run her business within 3 months of working with me

  • Another redesigned her entire business around what she actually wanted

  • Another has started to build a team so that he can get off the tools and start to work strategically on growing his business

  • Others have raised prices, taken holidays and finally paid themselves properly

Sarah Watts holding her Not Just Travel High Flyers Club award for achieving £2–£3 million in sales — recognition for outstanding success in the travel industry.
Sarah Watts and her wife enjoying a sunset on the beach in the Maldives, standing under a wooden frame that reads “YOU & ME Maldives” — a moment of joy, connection, and well-earned rest.
Refreshing summer cocktail garnished with a flower and dried citrus slice, set on a wooden table in a sunny garden at a country hotel or manor.
Sarah Watts with her wife and their cocker spaniel Kraken, smiling into the camera on a bright day outdoors — a joyful family moment full of love and muddy paws.

5 Things you probably don't know about me

  • I never set out to become a business coach - I become one because I couldn't stand watching brilliant people burn out in businesses they'd poured their heart into. I wanted to help people build businesses that give more than they take.

  • I started & ran a very successful travel business for four years, planned holidays that changed people’s lives and learned every tough business lesson the hard way. That experience still shapes how I coach today.

  • Beekeeping keeps me grounded. There’s something about the rhythm of the hive and the quiet focus it requires that reminds me to slow down and stay present.

  • I’m motorbike-obsessed. When I need to clear my head, there’s nothing better than hitting the road on two wheels. That’s where I do some of my best thinking.

  • I’m fiercely loyal to the people I work with. If we work together, I’ll care about your business like it’s my own. I’ll back you, challenge you, and help you see what’s possible — even on the days you can’t see it yourself.

Fluffy black cat named Marvel sitting at an outdoor table, intently eyeing a treat on the surface — a curious and characterful moment in the garden.
Sarah Watts’ Triumph Scrambler motorbike, featuring a red tank and high-mounted dual exhausts, photographed in a showroom — a bold and stylish ride built for adventure.
Mural of Kraken, the beloved cocker spaniel, dressed as a bartender in a flat cap and waistcoat, featured at The Pour House craft beer bar in Devizes — a playful nod to the bar’s community spirit and personality.
Business Coaching Trust Guarantees | Sarah Watts

Trust Is Everything — That’s Why I Created These Two Guarantees

🔒 Business Confidentiality Guarantee

Your privacy is non-negotiable. Everything we discuss stays between us — no exceptions. Your business, your data, and your ideas are safe with me, always.

🛠️ Business Control Guarantee

You'll never be pushed into decisions that don’t sit right with you. You stay in control at all times — I’m here to guide, advise, and support, not take over.

Don't just take my word for it

Check me out on Google

Take your Business From Stuck to Soaring

0118 230 1380

22 Erghum Lane

© 2025 Sarah Watts - All Rights Reserved